Mayor Bill Phillips touches on communication in his latest message, which follows:
A rapidly changing world means traditional citizen involvement methods are more challenging today. Communities are made up of diverse groups with different interests. People are busy and are looking for convenient ways to stay informed and comment on issues.
Technology has certainly changed the playing field when it comes to communication. That’s why I think it’s essential for our City to continually look at new ways to keep folks informed and engaged.
We have long sent notices and a direct-mail quarterly newsletter to residents and businesses as a way to inform and educate people about things that may impact the way they live, work and play.
We use social communications, such as Twitter (@alisoviejocity), to notify residents within seconds about traffic delays, project information and other news quickly and efficiently. Social networking, like Facebook (facebook.com/CityOfAlisoViejo), is updated with news and information and used to reach a broad audience. Both communication tools are the means available to almost everyone to broadcast information, to communicate one-to-many, and in some cases, they help get around bottlenecks in one-to-one communication.
To help folks keep their fingers on the pulse on the community, the City has long sent an eNewsletter via email. In 2013, we rolled out a mobile phone app, which serves as the central hub for all City-related information — from finding a park or trail to looking up City events or even reporting an issue like graffiti. The City’s website is used to inform people about news, community events, programs and services. There’s an interactive map that helps you find businesses, parks and recreation, roadways and bus routes, residential areas and more. In the coming months, our staff will look at ways to improve the site and make it even more user-friendly.
We are also planning to add more video to our website and continue to find new, inventive ways to tell our story — because we have a great story to tell. It’s essential that we are able to effectively engage and communicate with a diverse demographic, creating a more transparent government that efficiently serves this community.
Please let me know what you think are the most effective ways to reach you — email, mail, social media, etc. You can reach me at firstname.lastname@example.org.