Blow Out helps busy women look, feel beautiful
Blow Out opened in Aliso Viejo Town Center in August after Cristiano Negri and his wife, Michelle, extensively researched Orange County. Since then, the shop has been busy making women look and feel beautiful.
Cristiano recently took a break in his busy day to talk about the couple's business and life.
Q: Why did you select Aliso Viejo for your business?
Cristiano: We were looking for a great place to start our business and to start a family. It helped that many of our friends live in and around this area and we have always loved it. We love the sense of community and amazing people that we meet.
Q: What exactly does your business specialize in?
Cristiano: Our shop specializes in making women look and feel beautiful. Blow Out offers a luxurious experience at affordable prices. Our clients are pampered with champagne and wines while they take advantage of fabulous blow dry hair styles and make up services. We like to make our clients feel special. I’d put a red carpet out for them in from of the salon if the mall would let me.
Q: How did you get into such a business?
Cristiano: My wife Michelle was a professional makeup artist in Hollywood for many years. I grew up managing hair salons in London in part of my family business. We both love the "Blow Out" concept, so we built one.
Q: What is the best part of doing business in Aliso Viejo and do you live here?
Cristiano: Without a doubt, the best part of doing business in Aliso Viejo is the people. Everyone has been so kind and generous to us. Michelle is pregnant and so many Mums have just so supportive. I love to see how excited people are when they first come in and experience our salon. And, I love to see how excited they are by how good they look and feel when they leave. Having recently moved here, we are just settling in to Orange County while opening our shop and getting ready for our baby. Our plans are to move to Aliso Viejo and raise our family here as soon as we find the right place.
Q: How has your business evolved over the years and what do you see as challenges and opportunities
Cristiano: Seeing our business evolve from just a dream the two of us had a few months ago to actually opening for clients has been an amazing journey. The shop is the first business Michelle and I have run together so that has its own challenges. We firmly believe in customer service, loyalty and delivering an exceptional experience for our clients. So long as we maintain those standards, we feel we can grow our business and make it a success.
Q: Do you support local charities, causes or efforts through your business or on a personal level?
Cristiano: Supporting local charities and causes is something Michelle and I feel strongly about. I have been battling stage 4 cancer all year all during the opening of the salon. While dealing with her pregnancy, my amazing wife has helped me to cope and survive that condition. We now have a business and I am in remission! Part of what helped us through these times was the love and support we got from the community here while we opened our business. I owe them a great deal for that.
I support a great number of charities personally and plan to organize fundraising through the salon in the near future. I look forward to working closely with my newly adopted family of friends in Aliso Viejo and intend to give to my community and help others in any way that I can.
For more information, visit http://blowoutoc.com/
or call 949-429-9909.