Aliso Viejo business helps people look, feel better
Tucked away in the Aliso Viejo Town Center next to Core Power Yoga and Buffalo Wild Wings, the Knotstop has been helping people to look and feel better since 2007.
The Knotstop is a family business that specializes in high-quality therapeutic massage and organic skincare and peel services. Owner Adam Shevel said the business was born from a shoulder injury he experienced years ago.
"Part of my therapy to avoid surgery was therapeutic massage a couple of times a week," he said. "I ended up not needing surgery, and I believe the type of specific massage techniques that the therapist used was the key ingredient in my recovery. I felt that there should be a place that is inviting and warm, where people can go to experience great therapeutic bodywork that is affordable enough to go regularly. And so that is where the Knotstop started from. Since then, we have also become known for our superior results-oriented skincare services, including facials, microdermabrasion and peels. Our estheticians are very experienced and we use only Eminence Organics in all of our treatments, consistently rated the best organic skincare product line in the U.S."
Adam said they set up shop in Aliso Viejo Town Center because it's such a huge draw for people in and around Aliso Viejo as well as the business community.
"We liked the fact that it was a new and growing city, and we felt people in the area would benefit from the type of services we offer," he said.
The fact that Aliso Viejo is business friendly and does a great job in keeping the city clean and well maintained was also a factor.
"There is also a good diversity and balance within the surrounding community of businesses from the business park and their employees as well as a great combination of both homeowners and renters," Adam said.
The Knotstop opened at the beginning of the recession, which was especially challenging for a new business. However, Adam said the environment the company created with quality therapists and estheticians as well as reasonable prices allowed them to grow and develop a strong following.
"Since we began as primarily a massage therapy center, the awesome response and following from people who love our skincare services, products and results was surprising to us," he said. "That part of our business has grown significantly the last few years. Both men and women often come in to get a massage and facial at the same time and make a day of it, and they like the convenience of that."
The challenges Adam sees for the Knotstop is more competition in the industry as well as constantly looking for new and innovative services and products to offer guests.
Even though the business is busy serving customers, Adam says giving back to the community is also a priority. The company supports charities and schools and donates gift certificates for free services and products for fundraising activities.
"We also volunteer our time and do chair massage for certain nonprofit walks/runs and other events," he said. "Additionally we support our military and offer ongoing special pricing to them and their families."
The Knotstop is located at 26711 Aliso Creek Road, suite 100A. For more information, call 949-421-5669.